This Week in Print: January 8th, 2021
Good news for print verticals, a company rebrand, and more this week...
The holiday season has ended, a New Year has started, we're back in our offices and ready to do what we do best–print! After a tough 2020 for many, 2021 seems to be looking up, especially for the print industry.
In this fast-paced, ever-changing industry, it can be easy to miss the latest news and updates. Don't worry! We've gathered the top print articles from around the web that you might have missed this week.
Economic Relief on the Way for Print Verticals
You'd be hard-pressed to find an industry that wasn't hit hard by COVID-19 last year, the print industry being no exception. Adapting to a "new normal," was key to keeping any business afloat. However, even with the best quick-thinking business strategy, revenue loss was common.
Relief is on its way for some key print verticals. In late December, President Donald Trump signed HR 133, the Consolidated Appropriations Act, 2021. The act designates around $900 billion towards reviving an economy hit hard by the pandemic.
You can find out which print verticals will see economic relief from the funding bill—and how much they expect to receive in this article from Printing Impressions.
APTech Announces 2021 Board and Executive Committee
The Association for PRINT Technologies elected its 2021 board of directors. According to APTech's website, "The Association for PRINT Technologies is THE association focused on the evolution of printed products in an increasingly digital world."
The new Board and Executive Committee are made up of print industry leaders and experts. The full list of members and their companies can be seen over on PrintAction Magazine.
APTech has also started rolling out its 2021 plan. The plan includes two virtual events, an industry trend that gained traction last year after many in-person events and conferences were canceled due to COVID-19 concerns. The events will feature key manufacturers in the print and graphics industry.
Scodix Hits Record Numbers with Holiday Cards
Print finishing company Scodix enhanced a record number of holiday prints during Q4 of 2020, the company announced. Scodix customers printed more than 50 million personalized cards between Thanksgiving and Christmas.
The company attributed the quarter's success to its Scodix Studio Web-2-Print Automation Workflow package and Scodix Ultra Digital Enhancement Press. According to Scodix, its automation software, "maximized throughput by automating print data pre-processing," while presses printed "continuously in three shifts daily during the entire period."
New Year, New Look for Burger King
Burger King, the hamburger fast-food chain, took the phrase, "New Year, new me," to the next level with a complete design rebrand. The refresh is the business's first major appearance change in over two decades.
The brand swapped out its former logo, launched in 1999, for a more illustrated approach. The new minimalist logo features the company name between two hamburger buns. According to a press release from the company, the rebrand is an attempt at showing, "commitment to digital-first expression and recent improvements to taste and food quality," as well as pledging, "environmental sustainability.”
Check out the entire redesign, including planned packaging looks, in-restaurant signage and displays, and more over on PrintMag.com.
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