No, I am not talking about a crisp apple or a new haircut, I’m talking signage. You know, the crazy posters that make you text your friend to come shopping with you or the standing display that make taking a selfie with it irresistible.
So how do you get a fresh taste of success if you start skiing down a slippery slope of boredom? Here are some top ideas to get you one step ahead of the game and back on top through print solutions!
Check your permanent signage.
Cracked, peeling or faded outdoor signs give your business a dated look that makes an afternoon with my grandma seem more exciting. Ask if it’s time to give your seasoned signs a long overdue makeover.
Eliminate confusion.
Whether you want to keep it minimally simple or as bold as a carnival, people are guaranteed to need direction. Here is some commonly inside signage needed:
• Restroom signs - for that antsy toddler that “didn’t need to go to the bathroom" before you left.
• Pull or push signs - to prevent that awkward embarrassment of the dead halt when you try to push a door meant to be pulled.
• How great your sale is - to back up that group of teens hashtags #GotItOnSale #SoCute.
Change it up:
Keep your brand consistent but with a creative touch within the store. A-frames, standing display and wraparounds all keep your store up to date. Your guest will never get bored but most importantly, will subconsciously always keep your brand in mind.
Avoid disappointment:
Signs with the words “No, final or sorry” give a negative vibe and I don’t know about you but I’d rather feel good vibrations when dishing out some hard-earned dollars.
Keep it flowing.
Products that are slow selling or almost liquidated need the most TLC. Make them irresistible with promotional signs or graphics that steal the spotlight for their final push.
Rhyme Time.
Play-on-words for new signage. Catchy headliner displays keep social media buzzing and keep you on top.
Sign like you text.
Don’t "ghost" your customers. Keep them in the loop with trendy signage. Be careful though no one likes to “get blown up.” You wouldn’t want to get overwhelmed with texts, so don’t do it with your signage. Keep a happy balance that does not clutter your space but fills and informs properly!
If you aren’t sure if some fresh signs are needed, check the most important element; your customers! They will give you the feedback to keep you fresh and feel valued even more.