The "e" represents Excelsus, the company, the name, it is what will trigger the memory when seen.
	The next layer represents our people; the backbone of our company. It is what holds us together, what grounds us, and what carries the most weight. We are one whole unit working together
	The "S" represents the solutions - the bigger picture of what we are providing and selling. It is perfectly balanced - 2 symmetrical shapes mirroring into one symbol.

It represents the 2 sides of our company: our visual merchandising side, and our fine art reproduction side. Both carry equal weight to make up the whole.

The finished logo is: clean, classic, smart, upscale, professional, stylish but not overdone, modern, balanced, easily read at any size - business cards or billboards. Easy to reproduce in any medium. It truly represents us.